Effective delegation is very essential in the many skills for successful management. Logical techniques, based on proven experience, and skills will assist a manager to run any business unit successfully. When the new task or responsibility is assigned to the manager, they are in a position to contribute to the organization. Delegation has several important advantages.Effective delegation saves time, results in improvements, is motivating to the team and results in success. On the other hands, poor delegation management can result in; de-motivation, frustration and confusion regarding action steps and objectives. This confusion can carry-over from one person to another person and contribute to failure in the achievement of the task. Therefore, the management skills necessary for solid delegation management are worth developing and improving.A few key steps should be the basis of effective delegation. Planning the project or assignment clearly, communicating expectations and details so that those assigned tasks are clear on the objective and the means to achieving them The manager will also need to determine the level of authority to allow and various levels of freedom to act that will be provided to each employee.The skills of delegation and growth of those the manager entrusts with the delegated assignments, can become an integral part of growing your people and building both bench strength and future succession.Delegation in management is a very supportive contributor for the purpose of succession by planning, encouraging, seeking promotion and the personal development of members of the business unit. From this process, there will be growth in the business unit as well as in the company. It also facilitates the manager themselves as they gain valuable experience allowing them to undertake higher levels responsibilities.Actually, effective delegation is crucial to the process of purposeful succession plans. The succession can apply to the manager and the management levels above. The main manager’s task is that of growth in the organization, both in terms of projects and assignments and of the people under the manager. If this happens each and every qualified person will move to higher positions as opportunities present themselves. Strong succession planning, supported by delegation management, guards against people leaving and the failure of others to grow and produce. This can prevent having to continually go outside for expensive talent.Delegation in management should be utilized for the purposes of developing everyone in the business unit including the manager. It not only frees up the manager’s time, but also is a core management technique for execution. This effective delegation skill in management is at the heart of getting important work done.
When You Should Change Your Digital Marketing Strategy
Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It’s simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I’ve created this post to help you know when to change your digital marketing strategy.Below are the 5 signs to help you decide when to quit your existing strategy.1. Focusing on low-value metricsIf you’re concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.2. Only focusing on your brand not on audience needs Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer’s journey.3. Over usage of keywords Although, it’s required to place keywords in your content, Google’s priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like “Digital Marketing Strategy.”4. Don’t rely on your instinct Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It’s a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.5. Not integrated Whether it’s about veteran digital marketer, sitting in IT or a start-up company, it’s too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it’s not effective. It’s true that digital approach works best when it’s integrated with traditional channels.Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.What are the essential steps for creating an effective digital marketing strategy? When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.
Research on your target market and competitors
Know your audience because if you don’t them, how can you help them
Integrate different marketing strategies and use only the correct tools
If you don’t have the required skills set, don’t hesitate to purchase special services
Identify your online value proposition and apply it across all digital marketing channels
Last but definitely not the least, prepare yourself
But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I’ve given some Q’s & A’s below to help you out.Which digital channels are most effective for you and why? With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:
Identify the channel where most of your potential customers like to hang out
Analyze your target audience behavior
Build awareness with Twitter
Attend industry events and conferences
Social media and newsletters to reach out to your potential customers
SEO or combination of SEO and PPC to help you attract more visitors
How to evaluate your digital marketing activities? Unfortunately, some companies don’t know how to answer this question correctly. If you’re also one of them, don’t feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.
Identify your target KPI (Key Performance Indicator) to help you understand what’s working
Monitor your website traffic and sales to know the necessary statistics about your customers
Track and measure your metrics through Google Analytics
Survey your site visitors to find if they’re satisfied with your solutions
Track ROI, conversions, market share, and sales
How to make your business stand out from the crowd? In today’s competitive digital market it’s really difficult to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let’s see how.
Effectively communicate and educate your customers
Stay honest and transparent to build customer’s loyalty
Talk less, listen more
Be authoritative and helpful in what you do
Know your competitors and learn from them
Be creative, open-minded, and try new technologies
Speak in your audience language
Use proof points and testimonials to show you’re the best
Final Thoughts As the world of online landscape changes, so should your digital marketing strategy. So it’s essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.
Home Sweet Home Based Business, or Not?
Is starting a home based business right for you?Are you right for starting a home business?Since you are reading this, I would be willing to bet you want to start your own home based business, or you have tried to start one a time or two. Maybe it didn’t work out and you would like to try again. Maybe it was a modest success, but you wonder why your home business is not more successful.It is no secret that I believe at least half of all adults, and some teenagers, should start their own home based business. Even if they have a good job. Everyone knows, especially lately, that a good job can be gone in an instant. So, start your home business in your spare time. Build it into a successful sideline as insurance against loss of that good job. Or, build it into a business that could provide you with as much income as you make at your job, or more. Wouldn’t you like to tell your boss someday “Goodbye, I’m quitting this job to concentrate on my home business. I make more with my business than what you pay me”?But, I’m getting off track. To be honest, a home business is not right for everyone. And, not everyone is right for a home based business.A home business, or any business for that matter, takes some degree of skill and knowledge, hard work, persistence, dedication, and focus. And a home business is different in many ways compared to a corporate job or a traditional retail or manufacturing business.Is a home based business right for you?Almost every home business has tons of distractions; kids, pets, home maintenance, the “honey do” list. Distractions make it hard to focus. Will these distractions make it so hard for you to focus that you can’t get done what needs to get done in your business?Running a business from your home makes it hard to separate personal time from business time. The two will overlap a lot and you will either find your personal time eating into your business time, or your business time will take over and you will have little if any personal time for yourself or your family.Many home businesses will result in loss of face-to-face social interaction with people. Nice chats with coworkers over cubicle walls, or at the water cooler, or over shared lunch breaks are replaced with emails, tweets, or phone calls.If your home or apartment is fairly small, you may not have the space to set up a separate “office” where you can do your “work”. Your kitchen table might become your “office”.Most home business entrepreneurs have no regular paycheck. Having a uncertain and irregular income creates its own problems and may require a much better job of budgeting, saving money during the good times, and strict control of expenses.During the initial year or two of your home business efforts you may not have total family support. If that is the case for you, it may be difficult to keep going until you are as successful as you would like to be.Are you right for a home based business?Are you self-directed? – Are you willing and able to get things done with no boss telling you what to do?Are you able to live with no structured job description? – Can you function and be comfortable without a specific job title or written outline of what you are supposed to do?Are you willing and able to learn about, and learn how to do, a wide variety of tasks and functions? – Can you wear many hats doing whatever is required to start and build your business as the chief cook and bottle washer (at least initially)?Are you able to identify exactly what you want in your business and your life? – Can you clearly identify what you want to do, have, or be, and why? Can you persist until you have that? Knowing what you really want, and why you want it, can give you the direction and motivation you need to succeed. And, persistence is one of the most important characteristics you could have for success in home business, or in any effort.Are you able to “sell” ideas and products to people? – I don’t mean “Can you be a hypey sales type that tries to manipulate people into buying something?” Many people hate to “sell” because they think that is what it means to sell. But, it has been said that “nothing happens until something gets sold”. You will need to sell in order to be successful. When I say “Can you sell?”, I mean, can you identify with people and the problems they have? Can you communicate with people in such a way that they believe you understand their problems? Can you tell them about how their problem could be solved, and especially how your product is the best way to solve their problem? Can you clearly state all the benefits to them of using your product to solve their problem? Can you create and communicate an offer to your prospects that is so good they would think it is too good to pass up? Can you find the people who have the problem your product can solve and present your offer to them? Can you ask for the order and deliver the product you have promised to those who order? And, finally, can you follow up with your customers to make sure they are satisfied and to offer them additional products and build your relationship with them?Are you able to function without a lot of face to face social interaction with others? – Are you comfortable with having your interactions with people being limited to emails, Twitter, Facebook, or maybe phone conversations? Or, do you NEED personal conversations over the cubicle wall, at the water cooler, or during shared lunch breaks?Do you have a success “can do” attitude, or do you have a lot of excuses for why something can’t be done?Are you able to plan your business, marketing, and product creation, and then execute the plan? – Are you good at planning, and more importantly, are you good at taking action to make your plan happen?Are you able to ask others for help when you need it? – Nobody can be an expert at everything. Are you humble enough to realize you will need help with something? Are you willing to find and ask an expert for assistance?Are you able to make decisions quickly, or do you procrastinate? – Are you willing to move forward, even if you might fail? Or, does everything have to be perfect, with no chance of failure, before you will act?OK. I think you get the picture. A home based business may be right for you. And, you may be right for a home based business. Be honest with yourself when you evaluate both possibilities.If you think you can weather the storm of a home business environment, and if you think you have the drive and personal characteristics to be successful in a home business, GO FOR IT!When your home based business becomes successful, the personal and financial freedom you will have, and the pure joy of doing something you love, will be worth all the time and effort.You know I think a home based business selling information is perfect for most people. But, if you don’t agree, pick one you can believe in and make it happen.